Tchibo is Germany’s largest coffee retailer and café chain, also known for its weekly-changing range of non-coffee products.
I worked on reorganizing and optimizing the Kaffeewelten (Coffee Worlds) pages to create a more intuitive and consistent user experience. The goal was to make product discovery easier while streamlining content management across the platform.
By analyzing existing layouts and reducing redundant modules, I simplified the structure and ensured design consistency. This not only improved usability but also minimized the number of modules used, making the platform easier to maintain and scale for future campaigns.
What I did: product design, UX design, UI design
2023 for Dept Hamburg