I’m a freelance Product & Design System Designer from Hamburg, Germany — combining nearly two decades of experience in crafting digital products, shaping user experiences, and building scalable design foundations with a deep curiosity for how products are built and evolve.
With a background as an Art Director and UX/UI Designer, I move seamlessly between strategy, design, and implementation. Today, my focus lies in product design, but I also work as a design engineer, system thinker, and product builder, bringing a holistic approach to digital product creation.
I enjoy working hands-on in cross-disciplinary teams as well as directing people to achieve the best possible outcome for ever-changing challenges. My goal is to send the user on a journey that’s filled with a feeling of ease and joy of use — creating user-centered, scalable, and visually engaging products that deliver measurable impact.
I’m always curious to explore new tools, processes, and technologies — from design systems to vibe coding — to push what’s possible in digital experiences.
CURRICULUM VITAE
2017 - present FREELANCE PRODUCT & DESIGN SYSTEM DESIGNER Dept, Immowelt, Loved, Silicon Pauli, Kumi Health, NASH Renewables, Tonies
2015 - 2017 SENIOR ART DIRECTOR DIGITAL DDB Hamburg
2012 - 2015 ART DIRECTOR DIGITAL Scholz & Friends Hamburg
2011 - 2012 JUNIOR ART DIRECTOR DIGITAL Scholz & Friends Hamburg
2009 - 2011 WEB- / SCREEN DESIGNER Markenfilm Crossing
2008 JUNIOR ART DIRECTOR DIGITAL Scholz & Friends Interactive
AWARDS
FWA, Awwwards, Webby Awards, Grimme Online Award, Effie, Red Dot Award, Jahr der Werbung, Deutscher Digital Award, Art Directors Club, Spotlight, Client Award, Lead Awards, Neptun Award
BRANDS
I’ve designed for brands ranging from global corporations to fast-growing startups — across energy, mobility, e-commerce, SaaS and non-profit sectors.
C&A · Tchibo · Enpal · Tonies · NASH (TotalEnergies) · Immowelt · Lufthansa · Barclaycard · Mercedes-Benz · Volkswagen · Škoda · smart · Opel · Deutscher Hockey-Bund · Laut.fm · Hotmix · Hanseatic Help
SKILLS
Product & Experience Design
Product Design · UX Design · UI Design · Interaction Design · App Design · Service Design · Human-Centered Design · UX Strategy · Design Thinking
Product Design · UX Design · UI Design · Interaction Design · App Design · Service Design · Human-Centered Design · UX Strategy · Design Thinking
Systems & Structure
Design Systems · Component Libraries · Information Architecture · Scalable Design Foundations · Accessibility · Design Documentation
Design Systems · Component Libraries · Information Architecture · Scalable Design Foundations · Accessibility · Design Documentation
Research & Validation
User Research · User Interviews · User Journeys · User Stories · Usability Testing · Data-Informed Decision Making · Insight Synthesis
User Research · User Interviews · User Journeys · User Stories · Usability Testing · Data-Informed Decision Making · Insight Synthesis
AI & Emerging Workflows
AI-Assisted Design · Prompt Engineering · Generative Design · Automation in Figma & Cursor · Concept Prototyping with AI Tools
AI-Assisted Design · Prompt Engineering · Generative Design · Automation in Figma & Cursor · Concept Prototyping with AI Tools
Creative Direction & Communication
Art Direction · Motion Design · Branding · Digital Campaigns · Workshops · Design Sprints · Stakeholder Presentations · Cross-Functional Collaboration
Art Direction · Motion Design · Branding · Digital Campaigns · Workshops · Design Sprints · Stakeholder Presentations · Cross-Functional Collaboration
Prototyping & Implementation
Prototyping · Mockups · Design Handoff · Figma · Interactive Prototypes
Prototyping · Mockups · Design Handoff · Figma · Interactive Prototypes
TOOLS
Product Design & Prototyping
Figma, FigJam, Sketch, ProtoPie, Principle
Figma, FigJam, Sketch, ProtoPie, Principle
Collaboration & Research
Miro, Notion, Jira, Confluence, Maze
Miro, Notion, Jira, Confluence, Maze
Design Systems & Documentation
Zeroheight, Storybook
Zeroheight, Storybook
Visual & Motion Design
Photoshop, Illustrator, InDesign, After Effects
Photoshop, Illustrator, InDesign, After Effects
Development & Handoff
Cursor, Frontify, GitHub
Cursor, Frontify, GitHub
LANGUAGES
German, English, Dutch, Spanish